POSTCARDS FROM DULOC

PROJECT DESCRIPTION

The objective of this project is to create a postcard for a fictional universe. I chose the town of Duloc from the Shrek franchise for its distinct aesthetics, ornate medieval architecture, and that signature blue and white color palette.

MOODBOARD

Color and Type considerations

ILLUSTRATOR SKETCHES

I drew each element using the pen tool and shape builder in Illustrator, then formed each composition. I added an ornamental pattern as a bracket for several of the cards and used a beige background to add an aged look.

Here are the final sketches before adding some final touches and textures in Photoshop.

FINAL POSTCARDS